Fractional CRO and GTM advisor for AI startups.
We leverage our sales expertise to find the right demand — so you can craft the supply to match. Product, message, price. ICP, deck, sales motion. Built with you, through real conversations with real buyers.
Customers buy a future. Not a feature list.
The hardest part of selling something new isn't the technology — it's helping people see the version of themselves on the other side of the purchase. Before anyone buys, they have to picture the future you're offering and want to live in it.
We work with you to paint that vision, then go find the real demand sitting underneath it — the unmet need, the frustration your customers haven't named yet. From there, we shape the product, the message, and the price to match. So when you sit down with a customer, it doesn't feel like a pitch. It feels like you're sitting on the same side of the table as them.
Sales is the research.
We don't guess at ICP from a whiteboard. We find it the only way it's ever actually been found — by trying to sell something to someone, and paying close attention to what they say back.
If we're not moving deals forward, we’re not earning the engagement.
I sold AI before there were LLMs.
I started at Persado back when nobody had a budget line for AI, no use case for it, and no real reason to care. We had to find the demand ourselves and prove it was worth paying for — one conversation at a time. That's where I learned to sell something the market didn't yet know it wanted.
Over seven years, I worked with SoFi, Michaels, Bank of America, Robinhood, Southwest, American Airlines, and a long list of other top brands — selling, listening, refining. I sat next to the product team on every launch. The questions in both rooms were the same. Who's actually going to buy this? What convinces them? What's it cost? What does slide three need to say? You can't separate those questions from the product itself, and I never tried.
Pulse for Startups is that work, applied to your company. Pre-seed to Series A. AI-native founders. We find the demand together — then we build the supply, product, message, and price, around what your customers actually want.
AI platform for kidney transplant evaluations and post-transplant care.
Came in as Fractional CRO to build the GTM motion from scratch. Worked alongside the founder to define the ICP through real sales conversations, craft the pitch, set pricing, and lead the early product development that turned demos into commitments.
In three months, obtained four commitments from enterprise hospital systems to become paid design partners — giving the founder the traction she needed to confidently lead her next raise.
“Imran came in and figured out who we should be selling to, what to say to them, and what to charge — then closed the initial deals while also teaching me so that the business was not reliant on him. A true partner. Three months later we had four enterprise design partners, and the traction I needed to walk into my next raise.”
— Manpreet Samra, CEO/Founder, Clinicbridge.AI
►ZERO-TO-ONE SPRINT
A defined window to find your first paying customers and the playbook behind them. Hypothesis, ICP, messaging, sales deck, and pricing — built through real sales conversations, not workshops. You leave with a working motion you can run yourself.
►FRACTIONAL CRO
Hands-on GTM leadership for founders who need an operator, not an advisor. Running deals, building the deck, coaching reps, designing the funnel. I show up like a member of your team — usually for 3–6 months, until the motion holds without me.
►ADVISORY
An ongoing partnership for founders running their own GTM. Regular working sessions on positioning, deal strategy, pricing, hiring, and the calls that actually matter. A partner who's sold AI before LLMs, has done the work in the room, and isn't precious about getting into the weeds with you.